Author Archives: admin

One of the most common phrases in the lawn and landscape industry is “fully insured”. I see it on trucks every day. Companies are riding around town with a payday bullseye on their trucks without a clue. If you have a fully insured sign on your trucks or marketing material, you may want to reconsider […]

If you’re in business, you probably have the desire to put on new customers. Even if you’re not looking to grow you need to at least replace the ones you lost. Whatever situation you’re in, figuring out how to grow your customer base is important to you. There are two basic thoughts when it comes […]

In the lawn and landscape industry, there is a large misconception that word of mouth is the only way to put on new customers. It is simply untrue that marketing and advertising is not appropriate for lawn and landscape businesses because it cost too much time or money. The investment of marketing and advertising is […]