MultiMedia

In this short episode, I sit down with Adam Russell of Mountain View Seeds and discuss his role and the importance of educating the industry and why face to face interaction is so powerful.

During the winter, it can be tough finding enough work to create cash flow. The winter is a great time to offer a service that can have great profit margins and that service is snow and ice management. This video outlines the benefits of why you should be offering the service. Whether you are a one truck operation or a multi-truck operation, snow and ice management can be a huge profit center. Check out this video for more info on why you should start offering this service.

As business owners we often work, work, work without thinking about taking a break. This work ethic is great and what will push us to succeed, however, the need for balance is also important. Find a balance between your work and your personal time is a huge deal when it comes to burning out. Check out this video on why creating a work-life balance is so important.

The lawn and landscape industry is full of potential associations to join whether it be local, state, or national. These are great places to meet other business owners in your industry. There are many benefits to associations so check out this video to learn what they are.

In this episode, I sit down with Lawn and Landscape business owner, David Bowling. He is located in Louisville, KY and has a few years under his belt now operating the business his father started in the 1990's. His story of entering the lawn and landscape industry is one many will find highly relatable. Give this a listen and comment with your experience getting into the industry.

This may be one of the hardest things for business owners to do for many reasons. The struggle to let go of control in the field and take your skills to the office is one most every business owner faces at one point or another, but the businesses that turn into long-term successes are the ones that put the owner in the office and surround the owner with employees who have the authority to make decisions and take action. Learn more about how to get out of the field and into the office.

In this edition of Sell the Sizzle, we dive deeper into the principle and look at specific examples of what you can do to sell your sizzle. Check out what you can do to increase your company's perceived value and allow you to sell more of your product or service. The key to any brand becoming successful is in the sizzle so check out this video and learn what you can do to become more profitable and more successful.

Most successful companies are not successful because they charge the lowest prices. In fact, check the companies with the most successful brands and you will see that it is actually the opposite. Companies like Apple, Ford and Chevy, Yeti, Nike, and many more charge a premium price for their products. Why can they charge such high prices and people pay them without flinching? Because they have created a tremendous sizzle that sells their products at such high prices. Create the sizzle for your product or service and you'll be making the premium dollar for your premium product or service.

Unlock your selling potential by learning the importance of selling yourself first. No matter how great your product or service is, if you can't sell it, it doesn't matter. Check out this video and you'll be able to pair that great product or service you have with great sales knowledge and you'll see your profits go through the roof.

Selling is one of the most important factors in how successful your business is going to be. If you can sell your product or service, you have a talent that can make your company that much more successful. If you cannot sell, however, you are stuck being an order taker. Don;t be an order taker; be a salesperson. With this video, you will learn the most common mistake in selling so you do not make it and can close more jobs.