What resonated with me the most about Wayne’s 2 hour presentation to over 40 lawn equipment dealers was what are we (the dealers) doing to help our customers (landscape contractors) grow their business other than product, parts, and service? The room was silent. His response was spot on, you need to help educate them in areas they are most lacking and from his experience the one key are was bidding & contracts. We hosted a very interactive and productive meeting in which we were not selling or marketing a product, but rather providing knowledge.