A common mistake made in a slow economy is to reduce or even worse, eliminate marketing and advertising dollars from your budget. Don’t do either. As a matter of fact increase your advertising dollars. WHY? A slow economy causes several things to happen. I am going to address two of them now.
#1 Less clients to go around or a smaller market and
#2 Increased competition
Take the time and money necessary to keep your name in the market place. Rather it be residential or commercial, keep advertising. Check out our marketing and advertising information if you want some simple yet effective tools to utilize in a slow economy.